Element 27 is the first purpose-made “build-to-rent” (BTR) development in Australia. The BTR model shifts the focus to one of customer service and increases the convenience for renters. A rooftop garden with seating and entertaining areas takes advantage of the impressive views to the north and west over the Subiaco Common parklands. Given the projects landmark corner location and the heritage significance of the site, the architectural response is a contemporary industrial aesthetic with simple but bold forms. Recycled facebrick is used to treat the podium-style base, which is revealed as the site sloped away from the street. In conjunction with this, off-form board -marked in-situ concrete panels are used to provide warmth and texture at the human scale. Off-form concrete soffits are also used selectively at prominent balcony locations.