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The site was selected due to its proximity to the beach (within 300m), the rapidly developing South Fremantle café strip and the Fremantle City Centre (less than 2km away).

The key design goal was to achieve an energy and cost efficient, sustainable building. As a whole, the building achieves a 4-Star energy rating, making it one of Western Australia’s most environmentally friendly residential developments.

Another key design feature is the use of raw industrial materials, which was inspired by the South Fremantle locale and distinctly “Fremantle” warehouse feel.